The Great Wall High-end Vehicle Base will have a production capacity of 800,000 units in the second half of the year

Great Wall Motor (02333.HK), a privately-run automobile manufacturer in the Mainland, will set production time for its high-end product manufacturing base in August this year. Previously, Great Wall Motor had publicly announced that the company’s Tianjin base had mass production in April this year. However, from the current process, it is unlikely that the Tianjin base will officially start until August.

The Great Wall Motors, headquartered in Baoding City, Hebei Province, have included the Tianjin Base as one of the key development projects since last year. The total investment of the Great Wall Tianjin Base is 12.67 billion yuan, covering an area of ​​5,000 acres. The project consists of two parts, the entire vehicle park and supporting parts park.

At present, the construction of the first phase is nearing the end and it will enter the final tight debugging stage. By then, several new cars, including the Haval H6 and Tengyi C50, will be produced here. In the first phase, the annual production capacity is 250,000 vehicles.

At the same time, the second-phase construction project, which has an annual production capacity of 250,000 cars and SUVs, has also started. The second-phase factory covers an area of ​​492,200 square meters and has an annual production capacity of 250,000 cars and SUVs. The four workshops and office facilities for stamping, welding, painting and assembly will be completed and put into operation in the second half of next year.

The third phase of the project will have a land area of ​​about 1.078 million square meters and a planned investment of 4.2 billion yuan. Construction will begin in 2013 and will be completed and put into operation in 2015. The third phase of the project will build 300,000 complete vehicles for stamping, welding, painting, assembly, testing and other related supporting facilities to produce Class B sedans and high-end SUVs.

The person in charge of the Great Wall Motor told the “First Financial Daily” that by 2015, after the completion of the Tianjin Base Project, the vehicle production capacity of the Great Wall Tianjin Base will reach 800,000 vehicles, with a total capacity of 40%, and there will be 3 high-end SUVs and 5 The high-end car is off the assembly line and becomes an export logistics base, with an estimated output value exceeding RMB 100 billion.

As the first privately owned automobile company in Hong Kong listed on Hong Kong H-shares, Great Wall Motor started from the pickup truck and gradually expanded its products to the SUV and sedan segment. Last year, Great Wall Motor divided its products into three categories: SUVs, cars, and pickups. And hope to become the leader of the three major market segments, therefore, entering the middle and high-end market in three areas is an important strategy for Great Wall Motor in the future.

According to the forecast of Wei Jianjun, chairman of Great Wall Motor, Great Wall Motor’s sales volume will reach 450,000 this year and the planned export will account for 30% of sales volume.