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Reelected China's tire brand first, what is the double star?

On April 10, 2018, guided by the National Ministry of Industry and Information Technology, China's leading brand rating and brand consultancy, Chnbrand, released the research results of the China Brand Force Index. With a higher brand awareness, brand loyalty, and brand preference in the consumer group, Double Star won the "C-BPI China's first place in the domestic auto tire industry brand strength in 2018," leading the domestic tire brand for two consecutive years. .

It is reported that China Brand Power Index (abbreviation: C-BPI) is China's first brand value evaluation system implemented by China's leading brand rating and brand consulting organization Chnbrand, and is the first brand value evaluation system in China. It was launched for the first time in 2011 and is continuous For several years, it has been supported by the Special Fund for Brand Policy of the Ministry of Industry and Information Technology. C-BPI starts from the cognitive structure of consumers and focuses on brand awareness and brand relationships. It collects mass samples and measures brand loyalty, brand preference, and brand association of various industries. The brand power index that reflects consumer purchasing behavior is the most trusted brand value evaluation system for consumers and businesses.

Corporate services are praised by expert users, and brand reputation continues to increase

According to C-BPI research, brand relationships have become a key determinant of brand power. After the number of brands remembered by consumers has surged, it will tend to be steady, and the degree of recognition of the brand's contribution to the promotion of brand power will decrease. Through quality service and good positive communication, we have obtained the commitment and recognition of users and established a good brand relationship, which has become the focus of C-BPI promotion. Double Star’s innovative service model and customer satisfaction with its “extremely short” distance from the user is an important factor in the continued leadership of the Double Star brand power index.

Double Star Tyre Double Star Tyre

Double Star adhering to the "service lead, rapid change to win" business positioning, subversion innovation, create new normal service, the first to establish the world's first car aftermarket "service 4.0 ecological circle", online build integration star monkey network, social network, create passengers Network, Star Monkey Car Dealership Platform, offline experience shop, franchise store, mobile star monkey service network, can provide users with personalized and differentiated car service, and realize online purchase, offline shop or on-site service by the users. The process from the user interaction, experience, transaction, to the choice of service, the actual door service, service evaluation, all realized a full-process closed-loop. Among them, the Star Monkey Garrison platform integrates the thinking and mode, integrates the automotive aftermarket products and service resources, and builds a “person, vehicle, and life” service platform. The service provider provides products and services for the users and one-stop service for the users. The full life cycle needs of car ownership and the realization of a win-win situation for platforms, service providers, and users.

It has won the “Outstanding Contribution Award”, “Service Quality Innovation Award” and “China Service Star” five-star award issued by China Quality Miles, and the “National Top Ten Customer Satisfaction Brand” issued by China Business Confederation. "," National Service Meritorious Enterprise" title. In September 2017, in the list of the first batch of service-oriented manufacturing demonstration projects announced by the Ministry of Industry and Information Technology of China, Double Star "Automobile Tire Intelligent Service Project" was awarded the "Service-oriented Manufacturing Demonstration Project", and its "full-life-cycle management" demonstration model was approved by experts. like.

Seize the Industry 4.0 Opportunity and Lead with Intelligence, Smart Manufacturing Realizes Product “Extreme”

In recent years, DoubleStar has integrated the world's top "Industry 4.0" experts and partner resources, integrated the world's most advanced information and communication technology, digital control technology and intelligent equipment technology, and established the world's first full process "Industrial 4.0" intelligent chemical industry in the tire industry. The factory integrates “product customization, enterprise interconnection, and manufacturing intelligence” into one, and builds an intelligent ecosystem of user command, data drive, and software operation. The equipment in the factory includes 11 kinds of intelligent robots. 80% of them are independently developed and produced by Twinstar. The labor efficiency is increased by nearly 3 times, and the defective rate of products is reduced by more than 80%.

Binary's original MEP intelligent information matching system realizes the intelligent matching of information among people, devices, and locations, and solves the problem that global manufacturing companies that use liquid or powder as raw materials cannot implement intelligent manufacturing in the whole process. DoubleStar's APS intelligent scheduling system is called by the German Siemens experts as "the second global tire company that applies APS to actual production, and has taken the lead in the world, leading the world in the direction of intelligent tire manufacturing." At present, Double Star is the only company in the world that possesses a smart car factory with "Car Industry" 4.0 and an "Industrial 4.0" smart car factory.

DoubleStar actively innovates products with subdivided value propositions and focuses on the user's consumer experience. By interacting with users and allowing users to participate in product design, DoubleStar has developed a series of “high-end, high-differentiation, high-value-added” products to meet user needs. Users and markets have received great recognition. At present, there are brands such as Kinbli, Doublestar, STAMASTER and AOSEN in the passenger car tires, forming a complete high-end brand matrix. Among them, CROSSLEADER safety tires have the safety features of scratch-resistance, crash-resistance, and puncture-resistance, and are highly favored by users and markets that focus on safety performance. KINBLI special fireproof tires have good flame retardancy, and are widely used in many professional fields such as firefighting, hazardous chemicals transportation, mining, public transport, school buses, etc. It is truly dedicated to meet the needs of different user groups.

Double Star tire production workshop Double Star tire production workshop

Last year, on CCTV's "Consumption Proposal" program, Double Star tires have achieved or surpassed the world's top brands in terms of braking performance, silence level, and roll resistance coefficient, and have been evaluated as the most cost-effective tires. In January of this year, Double Star Tire was also selected by Chnbrand as "C-NPS Chinese domestic automobile brand's most recommended domestic brand".

The 2018 China Brand Power Index research results were released. Double Star is the number one brand in China's tire industry. It not only reflects the recognition of the value and influence of the Double Star brand by an authoritative organization, but also highlights the consumers' trust and recognition of the Double Star brand. It is of great significance to interpret the brand image of the Chinese tire industry and increase its international influence.

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