Successful car show design wins the eye
I believe that most car owners have participated in the auto show, auto show held every year in various parts of the country, as soon as hearing the car show as if the body's blood accelerated. At the exhibition site, we can learn about the latest automotive industry information, appreciate bright models and all kinds of cool vehicles, and occasionally we can easily return it to the market price below the market price if we are lucky enough to encounter your favorite car discount. Family. But behind it all need a successful auto show design so that everyone can enjoy the visual feast of the vehicle in the exhibition.
The most important thing in the design is the booth design of each auto show. It is the creation of an artificial environment, and space planning has become a crucial factor in the display of art. Before the exhibition started, all exhibitors were required to invite the relevant booth designers to design a booth that was in line with their car theme based on the positioning of their own company vehicles. For example, at the supreme moment of the 100th anniversary of Audi, the Shanghai Auto Show is commensurate with the exhibition of atmospheric classic booths, with a classic white tone. The wide and solid “enclosed walls†circled the centuries-old classic meanings, and at the same time, they also showed the practical significance of using the “intangible space†to give “tangible†enclosures. In addition, different lighting and color combinations at the show can also bring different visual perceptions to people. The lighting can use softer diffusion and use the refraction of the lamp to create a comfortable visual perception. There is also a portion of the lights that can be illuminated on the displayed vehicle. Local lighting can attract the audience's attention so that exhibitors can participate in the exhibition. For example, at the Shanghai Auto Show, Volkswagen's stand design made people feel lost in the dream of blue skies, and can see the stars in the night. This is the unexpected effect exhibited by the public booth. The successful booth design allowed more people to stay in this booth. During the stay, exhibitors quickly seized promising prospects and demonstrated to him the impact of meeting the demand, resulting in business opportunities. This is the largest exhibition ever held. purpose.
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