Nineteen Spring and Autumn Shells Unification Li Jia Shi formally called off

The reporter learned from the industry’s authoritative sources that Li Jia, general manager of Shell Uniform (Beijing) Petrochemicals Co., Ltd., has officially resigned and left the company, which means that Shell’s unification of the Lijia era officially ended. Li Jia, general manager of Shell Uniform (Beijing) Petrochemical Co., Ltd., said on Sina’s Weibo microblog that “Today is my last working day for Shell's unification. The past 19 spring and autumn walks that have passed together have given me too much value. Deep memory: At the farewell party in the evening, we listened to the bits and pieces shared by all of us and we sincerely thanked everyone for their recognition and support, and they resonated with that grateful heart and made my eyes wet! This is an unforgettable wealth of life. Because you have all the way! Blessing unification, thank you!”

Shell General Manager (Beijing) Petrochemical Co., Ltd. General Manager Li Jia

Shell United (Beijing) Petrochemical Co., Ltd. is a professional lubricant manufacturer controlled by Shell. Produced and sold “Unified” Brand Lubricant Products that are well known in the domestic market. The products cover automobile oils, motorcycle oils, industrial oils, construction machinery oils and greases, brake oils, antifreezes, car care products, etc. Many petrochemical fields. At present, there are three factories in Beijing, Xianyang, and Wuxi, with an annual production capacity of 600,000 tons. There are more than 10 kinds of products sold throughout the country. It is currently one of the largest professional manufacturers of vehicle lubricants in China. So far, “Unified” has owned nearly 3,000 total distributors and more than 100,000 retailers. The sales network covers all county-level units in the country and can provide consumers with quick and convenient product supply services.

It is reported that from 1994 when the unified brand series of vehicle lubricants was formally put into operation, the unified lubricants under Li Jia's leadership achieved continuous high-speed growth for many years and improved performance, unified lubricants as the first lubricant company to advertise in CCTV. , detonated the China Lubricant CCTV advertising bid battle, in 2003 in CCTV to "more lubrication, less friction," the classic advertising fame and fortune. In 2006, Lubricants completed a joint venture with Shell, the world’s 500 leading world energy company. The company has undergone tremendous changes and has also entered a new stage of development. From "more lubrication, less friction" to "further step", to "lubrication force", Lubricant has completed three leapfrogging brand claims. According to Li Jia’s words: “Today's unified lubricants are not only satisfied with providing good products, but we have the responsibility and ability to do more for the 'lubrication' of the society.” In 2011 CCTV Advertising Resources Online Bidding , Uniform Lubricants seized CCTV's 2011-2012 sports events live show partner advertising resources, becoming the only lubricant brand in this resource.

With the formal departure of Shell's iconic figure Li Jia and the future development of Shell's unification, we will wait and see!