·The joint venture car price war has started or triggered a chain reaction
Following Shanghai Volkswagen, Changan Ford, and Beijing Hyundai officially announced price cuts, FAW-Volkswagen also joined the official price cuts. Yesterday, FAW-Volkswagen officially announced the launch of the whole system of Huihui activities, all models can enjoy "insurance, zero interest rates, replacement subsidies", the maximum discount of up to 7,800 yuan.
According to the data of China Automobile Association, in the first quarter of 2015, the car market experienced negative growth for two consecutive months. In February, car sales decreased by 1.48% year-on-year. In March, car sales reached 1.0728 million units, up 32.62% from the previous month and down 1.43% year-on-year. This is the first time in two consecutive years that the auto market has experienced a year-on-year negative growth, even in the 2008 economic crisis.
The decline in sales has made dealers' price cuts the protagonist of the auto market. Auto companies have begun to shift from dealers' discounts to manufacturers' price cuts, and "dark drop" has changed to "bright down", attracting consumers in the form of official price cuts. Market sales growth. First, in early April, Shanghai Volkswagen made an official price cut of 80-100,000 yuan for Touran and POLO; then Changan Ford, in addition to the new Mondeo and Sharp, all exempted from taxation; then Beijing Hyundai launched a two-year interest-free offer for the entire model.
It is understood that in the first quarter of this year, Shanghai Volkswagen won the passenger car market sales champion for three consecutive months, and exceeded the FAW-Volkswagen and Shanghai GM with a cumulative sales of 523,700. Changan Ford also surpassed Dongfeng Nissan in the first quarter, ranking fifth in the auto market, and has a tendency to catch up with Beijing Hyundai.
The industry believes that with the advent of the peak season of the car market, the joint venture car companies officially cut prices in advance, not only to maintain sales, but also to reduce the burden on dealers. Although the official decline of several brands is only the factory's recognition of dealer discounts, some of the actual prices in the market have already been lower than the new prices, but the official drop allows dealers to give a sigh of relief while giving the buyers More imaginative space.
Yan Jinghui, deputy general manager of the Asian Games Village Auto Trading Market, predicts that the above four have announced official price cuts, which also indicates that this year's competition will become increasingly fierce, which will inevitably lead to a chain reaction, allowing more companies to join the price war. Come.
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