Platformization is the basic capability of Tier 1 component suppliers
It is an indisputable fact that Chinese self-owned brand vehicle companies lack the support of independent component companies. In turn, automakers have given sufficient opportunities to auto parts companies. Obviously not. In the long run, this may be one of the reasons why all Chinese independent brands, including whole vehicles and parts, are difficult to become bigger and stronger.
In contrast, the development of foreign brand companies is based on the natural principles or practices of long-term support, mutual support, and advance research and development, which enables their OEMs and supporting suppliers to form a mutually beneficial community and move from the distant overseas to the Chinese market. And get the amazing effect of long drive straight into.
In the case of new foreign cars that have been listed on the domestic market for the past two years, Changan Citroen DS has selected Faurecia as the supplier for its seats and interior systems, and has selected IAC as its interior, door, carpet, and ceiling systems. Vendors; GAC Fiat and Cheung Yue's turbocharged systems use Honeywell's new generation of products; Chery Jaguar Land Rover's dashboard and ceiling systems have been identified by IAC. Others such as Geely Volvo, Guangzhou Automobile Mitsubishi and other recently listed new cars can also see the large international supplier of parts and components. Even China's own brand new car, such as the Great Wall H8, etc., can often see the presence of suppliers such as Bosch, TRW, Delphi, ZF and other international level.
People can not help but ask: where is the difference between Chinese brand suppliers? In fact, to answer this question is not a matter of two sentences to be able to explain clearly, but one of the important features is the platform-based ability supported by core technologies. In response, Jean-Michel Vallin, president of Faurecia China, a major international supplier, responded to a question from the China Industry News reporter, saying that for the OEM’s product platform strategy, suppliers must actively follow this trend. It is even necessary to take the initiative to send related personnel to the front line of the main plant.
Indeed, the modularization of supply capabilities and systematic solutions brought about by the platformization is precisely the main magic weapon that international suppliers can base on the market. Especially for new car development projects that require shorter periods in the Chinese market, having local R&D capabilities is even more important for international suppliers. From this point of view, we can also explain why international suppliers have established R&D centers in China in recent years, and many even place Asian headquarters in China or migrate to China.
Looking back at domestic suppliers, taking the example of Wan Xiang and Daika, two large-scale first-tier suppliers of parts, they are nothing more than world-class suppliers of driveshafts and hubs on the scale of technology. It belongs to the related single technology under the core technology of the car. In the case of automotive powertrain systems or chassis systems or body systems, they are still not enough to provide systematic solutions, or even control the technical convergence of a system and the upstream and downstream industry chains. Then take the domestic mainstream suppliers of commercial vehicle diesel engines as an example. The core technology fuel injection system also comes from foreign countries. Even the filters of the National IV or above products must use well-known foreign brand products to maintain their stable quality. Sex.
Corresponding to this, domestic self-owned brand OEMs and OEMs like the engine manufacturers must, of course, choose products of more internationally-qualified quality under the premise that everything must be subordinated to quality and meet customer needs. When answering the latest auto makers' views on why IAC technology is used in interior products, Yang Qiuming, vice president of IAC China, told reporters that strengthening his own brand with a strong international supplier system is an international strategy First, of course, this matches the target customers of IAC itself.
The “Apple†in the automotive industry is a nickname that many people in the industry have given it from the operating methods of the Qoros car. According to the reporter’s understanding, when viewing the interior supplier, Guanzhi initially had domestic suppliers to choose from. In the end, IAC was selected to consider more possible long-term supply quality and plans to develop international platform strategies in the future. From a comprehensive consideration, who can say this is not a wise choice?
In fact, starting from the status quo of domestic independent brand suppliers, we cannot fully adhere to all old routines that must be re-developed and self-reliant. It should be noted that it was precisely because of Bosch's introduction and subsequent development of common rail patent technology that it has achieved a visionary world-class industry. Even at this stage, we can still find many successful cases of acquiring new technologies through the introduction or acquisition. For example, Foggia's new ASDS ammonia storage and delivery system technology with low exhaust temperature requirements is a technology acquired through a stake in a Danish company.
Through the breakthrough in volume, domestic suppliers that have accumulated capital to a certain degree can acquire core technologies related to their own products through mergers and acquisitions. Then through the accumulation and redevelopment of experience surrounding core technologies, the company will gradually transition to a modular and systematic approach. At this point, the development of all automotive technologies is a good idea, and there are no shortcuts. Without a more systematic plan, even if we want to bypass traditional technologies to engage in new energy vehicles, we still have to buy or introduce new related technologies. The underlying core technology is also impossible to "carry over."
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