March sales history new high Jiangling light card monthly sales break million analysis
Jiangling’s March sales announcement released recently showed that Jiangling Light Trucks sold 10,605 units in March, refreshing its monthly sales volume, which was a year-on-year increase of 27.5%. The total sales volume in the first quarter of 2014 increased by more than 30% year-on-year.
It is reported that Jiangling light trucks mainly for mid-to-high-end light truck products, the price concentration in the 6-12 million, is currently involved in 3000-3600 wheelbase with subdivision market competition. The sales volume of JMC light trucks has been steadily improving. However, subject to a limited product line, it is difficult to achieve a major breakthrough in overall sales volume and market share. In March, sales volume for the first time exceeded 10,000 yuan, benefiting from many favorable factors.
Urbanization "light" in the high-end light truck market prospects <br> <br> existence and development of high-end light truck, closely follow the pace of China's urbanization, on the whole, as China's urbanization process accelerated, especially small and medium In the development of cities, mid- to high-end light trucks will maintain rapid growth for a long period of time to adapt to the expansion and upgrading of China's urbanization and consumption upgrades, such as urban infrastructure construction and intercity logistics.
Looking at the domestic light truck market, in 2005, the main products of light trucks represented by low-end light trucks accounted for over 60%. The rural economic development and the replacement of agricultural vehicles increased demand. The low-end light truck market has a large capacity, and mid- to high-end light trucks account for less than 40%. By 2013, the percentage of mid-to-high-end light trucks will exceed 50%, and the overall trend of switching light trucks to mid- and high-end will be significant. This trend will continue to be maintained in the next few years. The development of medium and high-end light trucks is promising, and many manufacturers have successively entered the field of high-end light truck competition. They have launched a series of new high-end light trucks such as the Kai Rui Green Card and the Jiefang Fast Leopard F330.
6000000 yellow car out of standard plans to further stimulate the market demand <br> <br> two sessions this year, Li Jiabao in his government work report that, for the frequent fog and haze, air pollution and other issues, to strengthen the yellow car out of work, The policy task of eliminating 6 million yellow-label vehicles and old cars in 2014 was clarified. This also means that in 2014, the domestic yellow label car market will generate a replacement space of about 6 million new cars. The major light truck manufacturers who can seize the opportunities will be favored by consumers first, who will be able to get a cake from this huge market. One of the largest points.
There is no doubt that the sales volume of Jiangling Light Trucks in March was a record high, and the replacement of yellow-labeled vehicles was obviously helpful. Under the condition that the national IV emission standard was gradually pushed to the whole country, the yellow label car replacement was consistent with the pace of the national IV switch. Under the pressure of the central government policy, local protectionism had to converge, accelerating the progress of the national IV switch, and the market. In a short period of time, the demand for a large number of national IV vehicles broke out. This situation was most pronounced in the Guangdong region where the high-end light truck market has a relatively large capacity. According to light truck dealers in Guangzhou, Foshan, Dongguan, etc., after the two conferences, these regional countries The sales volume of the four light trucks increased rapidly. In March, the number of cards on the light trucks increased dramatically. The vehicle management station was basically filled with new cars waiting for the cards every day.
All along, Guangdong province is a key sales area for JMC light trucks. The latest sales data from manufacturers shows that in March this year, sales volume of JMC light trucks in Guangdong increased by 72.4% year-on-year, and market share continued to expand. Foshan Nanhai, a Jiangling Light Truck Dealer, has a single month in March. Sales reached 638 units, which has doubled over the same period last year. Some of the 4S store stock cars have basically sold out. Some of the orders in early March have been retired until mid-April. However, customers entering the store are still in an endless stream and are rushing to snap up.
High quality and price in China IV emission light truck repeatedly sought <br> <br> upgrade before the four countries, the JMC has consistently respond positively, reflecting the rapid, but not reflected in its market share has improved significantly. The reason for this is that each discharge or postponement of implementation or implementation is not strict, leading to "fake upgrades" of decks, engine logos, etc., and the market is plagued with false positives. Squeezed the relatively high market price of high-end light truck market space.
In this time of the four national emission upgrades, Jiangling insisted on the "old line" of emission upgrades. As early as July 2013, the company has completed four emission upgrades for the entire company's light trucks and completed the distribution of goods in the four key cities in the first time. It is worth mentioning that the Jiangling Light Truck IV upgrade price increase strategy, compared to other companies in the same industry, the rate of increase, Jiangling Guoji light truck overall price increase is low, its main sales model Shunda country four common rail price increase rate as low as 2,000 yuan, the market The price is only 71,800 yuan. Full preparation of emission upgrades and the pro-independence of the country's four pricing strategies have enabled Jiangling to grab an early opportunity in the country’s fourth emission upgrade. The sales volume of the country’s four models has increased significantly, the overall market share has increased rapidly, and the market share of some regions has increased by nearly 150%.
Sales promotion, cash discount gravitation March is the light truck traditional sales season, many manufacturers have introduced the corresponding preferential policies, usually, in truck promotions, send oil card, gift package is the most common, but participated in similar promotional activities The user knows that the actual value of the “thousands of dollars†gift package advertised by the manufacturers is often greatly reduced. The oil cards are certainly good but they are not as good as sending cash. It is precisely considering the immediate needs of consumers that Jiangling Motors has decided to let tens of millions of dollars. Trolley directly discounted 3,000 yuan in cash for car purchases, and vigorously promoted promotions to enhance the attractiveness of Jiangling light trucks.
After entering the month of April, Jiangling Light Trucks has expanded its activity area, and has carried out a pre-reserved 2,000 to 5,000 peak season promotion campaign in Guangdong, Zhejiang, Shanghai, Jiangxi, Jiangsu, Hubei, Hebei, and Shandong, equivalent to a direct discount of 3,000 yuan in cash for car purchases. During the promotion period, the purchase of money, Hua Guosan money will be able to open the high-quality national four Jiangling price light truck.
Product line gradually improve, endogenous motivation enough <br> <br> good economic situation and policies to stimulate the demand for high-end light truck market, while demand will be converted into actual purchase behavior, is inseparable from the enterprise's own strength and product quality.
In the 1980s, Jiangling first introduced Isuzu production technology and began to enter the domestic high-end light truck market. After 30 years of brewing and development, there are currently mid to high-end light trucks such as Shunda, Kaiyun, Kai Rui, and Kai Rui 800. With its fuel-efficient and durable quality, Jiangling light trucks have withstood the practical test once and for all, and have won a good reputation in the market, occupying an unassailable position in the domestic high-end light truck market.
In 2013, Jiangling and Ford jointly launched a new generation of high-end flagship high-end light truck - Kai Rui 800 successfully listed, marking Jiangling light truck to another step toward international quality, Kai Rui 800 product launch, enriching the original The product line also reinforces Jiangling’s high-end light truck brand image. According to the manufacturer, in 2014, Kai Rui 800 will launch heavy-duty models with air brakes and 3815 wide-body models. With the introduction of these two new products, Jiangling Light Truck will rewrite the history of heavy-duty airless brakes, supplementing the 3600- The 4,000-wheelbase product is vacant and more fully involved in high-end light truck competition.
Deeply rooted in the solid and proactive, Jiangling Light Truck Co., Ltd. has strengthened its brand foundation, and is now in line with international advanced technology. It continuously enriches its product lines, launches new products, and fully participates in high-end light truck market competition.
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