Under high pressure, why is the ratio of cars still high?
Recently, the China Insurance Industry Association and the China Association of Automobile Repair Industry (hereinafter referred to as the “Two Associationsâ€) jointly published the second batch of research results on the zero-to-total ratio of common domestic vehicles. At this point, the two associations have publicly disclosed the latest zero-to-total ratio data of 36 common models in China. Among the 18 newly added models, the highest coefficient of zero-to-total ratio for the entire vehicle is Renault-Korea’s 719.75%, and the lowest is 230.98%.
Although there is no zero-to-total ratio of up to 1273% as in the first batch of 18 common models, the zero-to-total ratio of 719% in the second batch of 18 models still makes people feel unreasonable because of the international auto parts and components. The ratio of the price to the sales price of the vehicle is more than 2-3 times.
Four major reasons for car zero-to-high ratios
Some auto market commentators believe that after half a year, the high prices of auto parts and the huge profits still exist in the after-sales market are caused by many reasons. In addition to the inherent deficiencies in the “Implementation Measures for Automobile Brand Sales Managementâ€, it is also due to irrational consumers, inadequate market competition, and vendors’ desires to make shows.
After working in the Dazhou auto industry for nearly 6 years, Mr. Ren, a senior manager of a 4S store in Dazhou, discussed with reporters: “At present, consumer behavior is still not mature, and the proportion of first-time car buyers accounts for the majority, which is very likely to be affected by the popularity of car sales. Their own choice: Some consumers only buy expensive and do not buy right, blindly follow the trend, and encourage the upper reaches of the industry chain to be completely fearless, resulting in an overall defect ratio of zero."
Insufficient market competition, mismatched capacity structure and market demand, and insufficient supply of some well-selling models have led auto manufacturers to ignore the legitimate rights and interests of consumers, and have improperly taken up improper profits in the aftermarket.
Under the anti-monopoly pressure of the auto market this year, some manufacturers have reduced the prices of engine and transmission assembly with low replacement frequency in order to avoid being suppressed, while the prices of frequently-changing wearing parts have not been adjusted or even increased. In the “West China Cheyou Clubâ€, a Passat rider said: Anti-monopoly movement is so big, some car companies have also made adjustments to spare parts prices, but he did not feel the recent 4S shop repairs To reduce the cost of repairs, it is sometimes found that the cost of repairs does not fall.
In a comprehensive view, the health of the automotive aftermarket will depend on the maturity of the consumers, the adequacy of market competition, and the development and expansion of the automotive maintenance companies in each format.
Policy adjustment or make the car zero-to-turn ratio reasonable
In September 2014, the Ministry of Transport, the National Development and Reform Commission, the Ministry of Education, the Ministry of Public Security, the Ministry of Environmental Protection, the Ministry of Housing and Urban-Rural Development, the Ministry of Commerce, the State Administration for Industry and Commerce, the State Administration of Quality Supervision, and the 10 ministries and commissions of the China Insurance Regulatory Commission jointly issued the “About Promotionâ€. “Guiding Opinions on the Transformation and Upgrading of Auto Maintenance Industry and Improving Service Quality†requires “removing the monopoly of repair parts and channels, and encouraging original parts manufacturers to provide original spare parts and independent aftermarket accessories with their own brands, trademarks or logos to the auto aftermarket. Encourage authorized maintenance companies to resell and provide original spare parts to non-authorized maintenance companies. "The establishment and implementation of a system for the disclosure of technical information on vehicle maintenance shall ensure that all maintenance companies are equally entitled to the right to obtain vehicle maintenance technical information from automobile manufacturers."
Breaking the monopoly of manufacturers on accessories, in the case of the government's effective supervision of the accessories market, consumers have the right to choose the right to purchase the corresponding brand accessories and to purchase the original parts with reliable quality. At the same time, the barriers that hinder the development of the auto maintenance industry and the establishment of diversified parts supply channels have been eliminated, allowing the industry to compete more fully and the market players to play a greater role. Consumers have also had a variety of options to enjoy equally reliable maintenance services.
The rise and expansion of automobile maintenance companies outside the 4S format will change the aftermarket profits and profits that are far more profitable than the sales of the entire vehicle. This will force the model to return to a zero return and truly benefit consumers.
The complete solution to the problem of zero-to-high ratio of stubbornness is that “car brand dealers should engage in car brand sales, after-sales service, and accessories within the scope authorized by automobile suppliers†in Article 25 of the “Implementation Measures for Automobile Brand Sales Managementâ€. Provisions such as supply and other activities were amended to break down vertical monopoly.
Since the beginning of this year, the slowdown in the growth of China's automobile production and sales volume and the overcapacity of cars have sounded the alarm. The competition among major manufacturers for the market will become increasingly fierce. From the point of view of sustainable management, car companies must reduce their odds ratio to a level that everyone expects to attract potential customers, retain old customers, and increase their brand loyalty.
Take a deep breath, close your eyes, the world has the freshest oxygen ... Yu Quan's "Deep Breath" is well known to us, but as the environmental problems become more and more serious, the haze sky also increases, PM2.5 PM10 and so on Vocabulary has also been mentioned more and more, and air purifiers have quickly become popular on the market with this "air quality" trend. Along with this, the air-clean brand has sprung up, and various technologies are dazzling. Which ones are indeed effective and which are just tasteless propaganda? How does the Air Purifier bother us to get rid of pollution? And look at the editors for you.
Analysis of air purifier
The critical value of PM2.5 content is 75 μg / m3
The pollutants in the air mainly include soot, total suspended particulates, inhalable particulates (PM2.5) and fine particulates (PM10). The smaller the diameter of the particulates, the deeper the part that can enter the respiratory tract. 10 micron diameter particles It is deposited in the upper respiratory tract, and particles below 2 microns can penetrate 100% into the bronchiole and alveoli.
1k-5k air purifier prices vary greatly
The air purifier products on the market not only have various functions, but also have prices ranging from thousand yuan to tens of thousands. The pricing of imported products is generally higher than that of domestic brands. Except for the core technology of many brands, the promotion of purification effects is similar, and consumers need to choose according to demand.
The air quality standard of 74 key cities is only 4.1%
According to the data of the press conference held by the State Council Information Office on June 4, according to the new "Ambient Air Quality Standards", the six pollutants SO2, NO2, PM10, PM2.5, CO and O3 were evaluated, 74 new standards In the first phase of monitoring and implementation, the proportion of cities that met the ambient air quality standards was only 4.1%, and the other 256 cities implemented the old air quality standards, and the proportion of cities that met the standards was 69.5%.
Air purifier sales increased by 90.5% compared with last year
According to a report recently released by the China Electronics and Information Industry Development Institute, due to the haze weather, air purifiers have become the most concerned home appliance products, with sales of nearly 2.4 million units nationwide last year, a year-on-year increase of 90.5%; retail The amount reached 5.6 billion yuan, a year-on-year increase of 105.9%.
HEPA air purifier , the HEPA filter needs to be replaced in March
The filter of the air purifier is the same as the filter of the water purifier, and it is not effective for a long time. After long-term use, the accumulation of dust on the surface of the filter will also cause the filter to gradually fail. Therefore, when the haze is more serious, the non-washable HEPA filter needs to be replaced every three months.
Merchants claim that the purification rate is more than 99% for the concept of stealing
99% or even 99.99% seems to have become a slogan for many air purifiers on the market. Many brands of products promote their high removal rate of PM2.5 and formaldehyde. In fact, this kind of publicity is more of a kind. The slogan of stealing the concept, the removal rate of 99% is the effect of the material itself on PM2.5 and formaldehyde, not the effect of actually running in space.
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