LED lighting business marketing skills analysis
The shopping festival has always been the marketing technique used by the merchants. From the Spring Festival promotion festival to the various merchants' tears and demolition, the big sale is to attract consumers with the festival. In addition to increasing the sales figures, they can also attract the attention of the public at the same time, and the brand and sales are flying together. But there are so many traditional festivals, and there is also a celebration. The festival has a bit of meaning, so we started making festivals. So, how can we create an e-commerce shopping festival for traditional lighting companies?
The electric business birth festival began with the double eleven. After five years of operation, Tmall has made the ordinary online festival bachelor's savings into a real shopping carnival, and the sales data has also grown geometrically. Since then, many platforms have started Peach Blossom Festival, Men's Day, Women's Day, 520 Festivals, and various festivals. The festivals are often endless, often starting from the netizens' ridiculous festivals.
On the one hand, e-commerce platform can attract eyeballs and build brands. On the other hand, it can also force its suppliers to adjust prices by means of festivals, so as to establish their own high-quality and low-priced brands. Anyway, they only need to set up a platform. Yes, the Tmall is playing to the extreme in this respect, and Jingdong Suning has a small proportion of self-employment. In addition, to make a shopping festival with online festivals, you can also exchange the hearts and minds of netizens. With one arrow and three carvings, the e-commerce platform is certainly not tired of making festivals. An e-commerce platform operation team once told Tie Ge that he was thinking about making festivals every day, that small festivals had small festivals, and that big festivals had big festivals.
At the beginning of the platform to do the festival to Tmall-based, after the Jingdong Suning Jumeiyoupin and other e-commerce platforms are not behind, each has their own exclusive festival, and now Lenovo is also doing festivals, the future will not be 365 days, every day festival?
This year, 520 is still different from the past festivals. More and more businesses are directly involved in creating festivals. In order to avoid making wedding dresses for others, we will not talk about specific brands. You can search for 520 participating businesses.
It is indeed a new thing that enterprises have to do directly in the past two days. I feel that it is necessary to discuss it.
First of all, companies can highlight their sense of existence when they do festivals;
In e-commerce, users are too dependent on the platform, and it is easy to ignore the products of specific shops. At this point, some friends may have expressed doubts about whether I buy a brand that I think I know well, and how can I reduce the product presence? But we actually ignore the most important entry discounts we buy or search for products. Under this logic, the weight of the discount on the consumer is significantly greater than the specific brand, and the discount weight is easy to attach to the platform, compared to the product brand is weak.
Xiaomi hammers choose to sell on their own platforms. In addition to the advantages of control of all aspects of their own platform sales, the most important thing is that their own sales department is easy to be diluted by the big platform. Business people create festivals, but also create new entrances and improve their brand recognition. Self-made festivals in the name of enterprises make the benefits of consumers far better than giving benefits to the platform, making wedding dresses for others. In this respect, our e-commerce sellers are awakening.
Secondly, the company is making a holiday out of the shackles of the big platform;
Comprehensive shopping platform traffic to kidnap stores, some e-commerce platforms and increasingly become traffickers, led by Taobao. The cost of the form of the flow purchase with the through train and the drill show is getting higher and higher. On the weekend, the iron brother sees the original technician of the Taobao through train, Yunhe, and knows that the cost of the Ali through train will only increase and will not decrease. For sellers, it is getting more and more serious that the platform is kidnapped by traffic. Businesses must get rid of the traffic constraints and must solve the traffic problem themselves. It is a good way to set up a holiday. The traffic can be obtained through promotion, and traffic abduction can be temporarily loosened.
Finally, the birth of a festival is only superficial, with a focus on the establishment of the user system;
If the self-built holiday is just a price reduction promotion, it will only temporarily ease the traffic shackles, but it will not help the product user data accumulation. Users come to buy all discounts, this user's secondary purchase rate is low, it is difficult to translate into a loyal user, that is, relying on money can only buy behavior and can not be loyal. Losing user data, we are back to the old problems faced by our traditional enterprises. The sales volume is over 100 million, but we can't say the information of a specific user. It obviously does not conform to the current spirit of accurate, accurate, humanized and big data computing.
It is understood that companies should focus on building the brand's adhesion. Xiaomi's brand is strong, and it is inseparable from the Xiaomi fan group. Only by linking online and offline, improving user activity, and effectively promoting behavior can truly open up the business and user data. Very heavy.
But now the seller is still fighting the surface of sales data, humanized service is far from enough, more representative is that the promotion price cuts but logistics customer service can not keep up, complaints complained all over the Internet.
Product Description:
Super BBQ Grill is Your Necessary Tool in Your Daily Life,You will Feel the BBQ Fun by Using the Grill Mat!I
It`s 100% safe to use, SGS approved and FREE from any harmful chemicals that might seep into your food
The BBQ Grill Mats are the perfect grilling, Baking, Cooking accessory for everyone who loves fresh grilled flavor.
Make Grilling, Baking, Cooking Easier:
l Instead of BBQ sauce causing food to stick and become mangled or burnt, it will flip over easily to remain intact, and cook to perfection.
l This results in better tasting food, but also makes cleaning up afterward far easier and less time consuming.
l It will not retain or transfer tastes or odors between uses.
Application:
l Non-stick PTFE BBQ grill mat can serving as barbecue grill mat, nonstick oven liners ,baking mat, cooking mat etc.
l Perfect for any grill including as Char-Broil, Weber, Porcelain, Charcoal and even Infrared Grills.
l Grill Veggies,meat, vegetables, fish, shrimp, pizza, even pancakes, bacon and eggs!! Anything else you want to put on the grill!
PTFE Oven Mat,PTFE Baking Liner,PTFE BBQ Grill Mat,Best BBQ Grill Mat
Taizhou Kaicheng Synthetic Material Co.,Ltd , https://www.kc-ptfefabrics.com