Increase investment to accelerate product development Brilliance adjustment of commercial vehicle layout
After the listing of the sixth-generation Gold Cup Haishi, Brilliance’s original commercial vehicle layout quietly adjusted. The reporter recently learned from the Brilliance Automotive Public Relations Department that the future pricing of the two major series of products, such as sea lions and Grace, will go to the high end. Sea lion positioning will be dominated by “newâ€, while the proportion of commercial vehicle products will also be exported. Will increase.
The clear development plan of the high-level executives of Brilliance Automotive is that, after the listing of the sixth generation of sea lions, Brilliance will focus on accelerating the improvement of old products and the development of new products, and accelerating the implementation of major projects such as the transformation of old production lines and new production lines.
Huachen invested nearly 300 million yuan to upgrade the technology of Jinbei Haishi and upgraded its appearance and other details.
In addition to the product layout, Brilliance's adjustments to the commercial vehicle segment are also reflected in exports. It is understood that as the new sea lions have carried out the transformation of the right rudder, more than 20,000 gold sea lions and right rudder vehicles will be exported this year. In 2009, sales plans for the domestic brands of Haishi and Garris are 100,000, and the number of exports will increase to 60,000. In 2010, the company plans to export 100,000 vehicles.
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