Where do LED display companies go?

In the current fierce competition in the LED display market. The development of LED display enterprises is increasingly difficult. All major LED display companies are looking for breakthroughs in the development of the industry. How can LED display companies develop to expand the market and obtain rich benefits? In fact, if you carefully observe the development law of the industry, it is not difficult to see that the development breakthroughs of many industries are the continuous upgrading, innovation and replacement of products. According to this development law, the development plan of the enterprise is very successful from the perspective of development. of. What is the history of LED display? Let's look at it together: LED display from single color to full color, from outdoor to indoor, product replacement has always been a main line of industry development. We can divide the product substitution into two types: The first type is the upgrading of the LED display industry's own products, such as the replacement of single-and-two-color products in the early industry full-color LED display, and the current high-density products for low-density products. The second is the replacement of LED display screens in other industries, such as neon lights, inkjet ads, advertising light boxes and other outdoor information display media, as well as LCD display screens, DLP rear projection and other indoor display devices. It can be seen that with the efforts of the whole industry chain, the boundary of the LED display market has been continuously broken, the application range is wider and wider, and the market space has been greatly improved. In 2013, the LED display industry, which has been in China for more than 20 years, is in the most difficult time. After the price war in 2012, the leasing company overdrafted the 2013 procurement plan in advance, and the government's one-order luxury order made the whole market worse. In the outdoor advertising market, the quality of the first-tier cities was increasingly scarce, light pollution. Other negative factors have made it difficult to approve large-screen outdoor installations. In such a market environment, the entire industry screams, LED display companies or transformational lighting, or seek mergers and acquisitions, and some companies are directly eliminated by the market. Where do LED display companies go? Along with such doubts, LED small-pitch display and LED advertising machines appeared. Compared with the traditional LED display, the LED advertising machine has a small screen area, low unit price and wide application range, which is conducive to enterprises to increase shipments and digest excess capacity. From the customer's point of view, LED advertising machines are small and medium-sized advertising operators. The screen market offers display devices that are superior to LCD screens. LED small-pitch display has high competition threshold and rich profits, which can effectively improve the profitability of enterprises. For users, the appearance of LED small-pitch display has broken the situation of DLP's high-end indoor display market, providing new choices for users such as traditional conferences and command and control. It can be said that these two products have broadened the scope of use of LED displays, and industry players have entered the new blue ocean space through cross-border competition with other commercial display devices.

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