·The world's largest training center for Mercedes-Benz passenger cars opened in Shanghai
The Mercedes-Benz Shanghai Training Center was officially completed on July 22, becoming the world's largest training center for Mercedes-Benz passenger cars. This is the fifth global standard training center established by Mercedes-Benz in China since the opening of the Beijing, Guangzhou, Xi'an and Chengdu Mercedes-Benz Training Centers.
As Nicholas Speeks, President and CEO of Mercedes-Benz China, said at the opening ceremony, “The training center will be a cornerstone of the company’s business in China; we realize that our competitors are also on a fairly high level. Strong growth; we need to step on the accelerator and speed up."
After the establishment of a new sales company, Mercedes-Benz is carrying out the largest dealer expansion in the world. In order to keep its after-sales service and brand experience to keep pace with the rapid expansion of dealerships, Mercedes-Benz has also increased its investment in dealer training. It is understood that the Mercedes-Benz Shanghai Training Center has an investment of about 19 million US dollars (about 120 million yuan), covering an area of ​​11,250 square meters, including the reception area set according to the simulated distribution network real-life standards, 800 square meters of activity area, 20 equipped with multi-function The theoretical classroom of the application and 10 practical classrooms that provide technical maintenance and body repair training.
As part of the Mercedes-Benz brand diversity training strategy, the Shanghai Training Center will offer a range of market-oriented sales behavior training, dynamic product launch training, after-sales training and management training, and through solid and comprehensive training for distribution. The outlet expansion program provides support.
In addition, the training center is also responsible for the acceptance of pre-opening of various distribution outlets. The distribution outlets must be evaluated before they can be officially opened, thus ensuring that all customers are provided with Mercedes-Benz's global standard service.
After the dealers are opened, the training center will provide a full range of training courses for all levels of staff, covering management, sales and marketing, after-sales and used car business; training courses follow Mercedes-Benz global unification Standards are certified by the German headquarters; the trainers here are certified by the Daimler Global Training Organization and regularly trained in Stuttgart.
The establishment of the training system is an important measure to improve customer satisfaction and retail network soft power. At present, BMW has three training centers in Beijing, Shanghai and Guangzhou, as well as 15 training bases and 10 training points in China. Audi has established four large training centers in Beijing, Changchun, Dongguan and Hangzhou. The Chengdu Audi Training Center cost 400 million yuan and covers an area of ​​40,000 square meters.
In terms of sales volume, Audi sold 268,800 units in China in the first half of the year, up 17.8% year-on-year; BMW (including MINI) sold 225,000 units in China in the first half of the year, up 23.1% year-on-year; Mercedes-Benz in China in the first half of the year The sales volume was 136,000 units, an increase of 37.5% year-on-year. Ni Kai, President and CEO of Mercedes-Benz China, said in an interview that Mercedes-Benz sales in China will exceed 250,000 this year. In the medium-term plan released by Mercedes-Benz, the target was to sell more than 300,000 vehicles in China in 2015.
From the network expansion speed of 100 new dealerships this year, to the tough measures of downgrading about 20% after-sales maintenance price, and then to the nationwide, including the establishment of the world's largest training center, Mercedes-Benz's century-old brand is in an unprecedented "China speed". Running forward.
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