Analysis of Innovation Strategy of American Air Products Company
Not long ago, China Air Drying Co., Ltd. air product company used its new gas application laboratory at its Asian technology center in Shanghai, aiming to develop technical solutions for customers with the closest distance, fastest speed, and highest efficiency to meet China's requirements. And the demand for high growth markets in other parts of Asia.
Air Products entered China in 1987 and was one of the first transnational gas companies to invest in the mainland market. At present, the company has set up more than 40 companies and more than 50 production facilities in China. It also has a technology research and development center, an engineering center, a cryogenic equipment manufacturing center, and a strategic procurement center. Dr. Luan Ping, director of the company's Asian Technology Center, said that over the past 25 years, Air Products has been developing rapidly in China, but it has also encountered many challenges from the larger environment. Under the new situation, the companyâ€™s innovative leading strategy has become the mainstay. Because innovation is an important part of the companyâ€™s core values, it is an excellent tradition of corporate culture. In recent years, the company has continuously increased its investment in innovation. The annual R&D expenditure is around US$150 million.
Junping introduction, Air Products's innovation leading strategy has the following three characteristics:
The first is to focus on the long-term and insist on original development. Original development can ensure the formation of core technologies, maintain its leading position in the global industry, and create the driving force and competitiveness for the future. The company highlighted the "Three E" development principle, that is, focusing on the cutting-edge needs of energy, the environment and emerging markets, organized and implemented scientific research to achieve good results. So far, the company has more than 4,000 invention patents. For example, the MCR natural gas liquefaction technology and process has become the global standard for base-loaded liquefied natural gas. 99.9999% high-purity hydrogen can be produced by pressure swing adsorption technology. The selective surface membrane separation technology has been successfully applied to the recovery of hydrogen and hydrocarbons and sour gas. Removal.
Junping focused on the ion transport membrane oxygen (ITM) technology. He told reporters that the companyâ€™s long-term efforts to develop successful technologies is a new technology to separate oxygen directly from the air through ion membranes, which can significantly reduce the production costs of oxygen and syngas and reduce energy consumption. ITM technology now has more than 60 patents and has been successful in small-scale trial operations. The company will be operating a commercial demonstration project that can produce 100 tons of oxygen per day in Convent near the Gulf of Mexico this year. The project is currently under construction. â€œOnce this technology is commercialized, it will have a revolutionary impact on global oxygen production, significantly reduce the cost of oxygen production, and better serve energy-intensive industries such as steel, non-ferrous metals, refining and petrochemicals. In addition, this technology can also be applied to coal gasification, such as coal-to-oil, coal-to-natural gas, and pure oxygen coal to generate electricity."
The second is market-centered, insisting on the development of technology and applications. In recent years, the company's investment in China has focused on petrochemicals, coal chemical industry, new energy/hydrogen, advanced equipment manufacturing and advanced semiconductor electronics. These areas are in line with the strategic emerging industries proposed by China's "Twelfth Five-Year Plan." The company's headquarters is willing to invest continuously in research and development capital and R&D talents for Asian technology centers. It also utilizes technology center resources such as Chinese Taipei, South Korea Rising, Bangkok, Thailand, and Kanagawa, Japan to provide product application solutions for the development of the local market. To meet the customer's "high quality, high efficiency, environmental protection, safety, energy saving" and other needs. Nowadays, various research and development achievements have been widely used in coal chemical industry, glass, cement, iron and steel industries, etc. Among them, oxygen-enriched combustion technology has greatly improved the energy efficiency of enterprises. Hydrogen technology is the shuttle bus for the Beijing Olympic Games, Guangzhou Asian Games, and Shenzhen Universiade. Powered by LNG cold gas technology has also been successfully commercialized.
The newly established gas application laboratory will focus on developing new processes for improving energy efficiency and protecting the environment. For example, the laboratory will conduct research and development on the application of a new generation of wave solder nitrogen protection technology and provide technical support for the welding applications of China's electronics industry (semiconductor package and circuit board assembly).
The third is to cooperate with customers to achieve a win-win situation. The company strengthens interaction with its customers, listens to the needs of the market and its customers, and gains motivation and inspiration for innovation. At the same time, we fully utilize global experience in research and development, and carry out cooperation and innovation based on the needs of the local market. For example, we use the technology developed by the company's Clean Energy Laboratory in the United States to carry out the world's first reformation project of pure oxygen combustion of glass furnaces for coke oven gas. .
Dr. Gao Xiaoping, director of the Asian International Technical Cooperation Department of the company, told reporters that China is exploring the construction of the first hydrogen energy highway in China. As the world's largest hydrogen supplier, Air Products has many patented hydrogen production technologies. The company is very willing to support and participate in this process. One item.
Industrial gas is known as the "golden industry." Since the beginning of the new century, the application of industrial gases in steel, energy, petrochemical and other industries has been developing rapidly. In 2011, the global industrial gas market will have a size of approximately 69 billion U.S. dollars. In the future, the market will grow at an annual rate of approximately 9%. It is estimated that by 2015, the global industrial gas market will reach 96 billion U.S. dollars. In this context, Air Products has launched a new strategic plan for its future development in China, targeting the opportunities presented by the 12th Five-Year Plan, continuing to deepen its existing market, expanding into the emerging Midwest, and other rapid growth. Market.
Junping finally stated that Air Products is committed to providing innovative and sustainable solutions for China's energy, environmental protection, and growing consumer markets. Through close cooperation with customers, universities and design institutes, as well as increased investment in R&D capacity building, we accelerate research and development of innovative products and applications of the company and put them on the market as soon as possible. Air Products' air separation technology, oxygen-enriched combustion technology, synthesis gas, hydrogen production technology, coal-to-oil, coal-to-hydrogen, natural gas liquefaction and other global leading technologies can help China save energy, reduce emissions, increase efficiency and sustainability. Development contributes.
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