Hankook Tire's 2012 operating profit increased 57.9% year-on-year

January 2013, Hankook Tire announced its 2012 fiscal year results report, the company's sales last year hit a record high again.

Hankook Tire's 2012 sales reached 7.029 trillion won (approximately US$6.44 billion), an increase of 8.3% year-on-year. At the same time, operating profit also achieved strong growth, reaching 912.9 billion won, a substantial increase of 57.9% year-on-year.

Hantai said that despite the impact of the financial crisis in the Eurozone, the global economy stagnated in 2012, but thanks to the significant increase in sales of UHP (ultra-high performance) tires and the increased awareness of the company's high-end tire manufacturers, Hankook Tire achieved historical success again in 2012.

In 2012, sales of Hankook UHP tires continued to grow steadily by 30.2% year-on-year. In emerging markets such as Russia, the Commonwealth of Independent States and Latin America, sales of Hankook UHP tires increased significantly by 86.5% year-on-year.

By establishing a good partnership with more high-end car manufacturers, Hankook Tire's tire matching business portfolio has achieved full expansion and has also contributed greatly to the company's overall sales performance. In 2012, the cooperation volume between Hankook Tire and global high-end automakers increased by 27.6% year-on-year, providing UHP OEM tires for high-end models such as the BMW 1 Series, the New 3 Series and the Lincoln MKZ. At the same time, Hankook Tire also provides supporting services for brands such as Audi, Volkswagen and Chrysler. In particular, in China, only the supporting agreement signed by Audi doubled in 2012 and increased by 156% year-on-year.

With advanced technology and strong research and development capabilities, high-quality, high-performance products produced by Hankook Tire are increasingly recognized and trusted by consumers, and this has led UHP Tire to achieve such a strong upward trend. At the same time, in the exclusive sponsorship of outstanding performances in Europe's top car events, such as the world famous DTM (Germany RV Masters), Hankook Tire is increasingly recognized as an outstanding brand in the UHP tire market. By accumulating experiences and technologies for the development of racing tyres for different types of motor sports, we are further accelerating the upgrading of the quality of Hankook Tire products and thus enhancing the brand value of Hankook Tire as a high-end tyre manufacturer.

“Despite being trapped in a weak economic environment, Hankook Tire insists on providing global consumers with high-performance and high-quality tire products, and we will continue to achieve strong growth momentum in 2012.” Hankook Tire vice president and concurrently Global CEO Mr. Xu Chenghe said, “We will continue to increase our investment in technology research and development and further enhance our brand value, steadily moving towards the goal of becoming the fifth-largest tire manufacturer in the world in 2014.”

In order to overcome the continuing global economic downturn, in 2013 Hankook Tire will actively penetrate the emerging markets where the auto market is expanding, as well as developed countries that have stable market demand and continue to replace the tire market. It is reported that Hankook Tire's global sales revenue target for 2013 was 7.769 trillion won.

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