Cooper Tire: Do the Right Thing "Energy Star"

Unlike Michelin, which launched the first "green" tire in 1992, as the replacement tire market leader, Cooper Tire did not launch the first low rolling resistance tire until last year's International Auto Parts Expo. . But do not think that Cooper does not pay attention to green, on the contrary, Cooper is the first tire company awarded the title of "Energy Star" by the US Department of Energy.

With the gradual popularization of hybrid power and clean fuel, the fuel-saving and environmental protection campaign is being carried out in various aspects of the automotive field, and naturally it has become an important issue for all tire manufacturers. "We do not just follow the trend to introduce new products, but more to promote energy conservation and environmental protection in all aspects such as production and retail." Alex Koi, general manager of Cooper Tire China, told BusinessWeek that Cooper Tire's products All of them add more silicon to the tire formulation, which helps the vehicle to reduce rolling resistance and reduce fuel consumption during driving, and achieve better fuel-saving effect than ordinary tires. At the same time, it adheres to lean management in the production process and implements 6 Sigma.

In China, Cooper tires also value energy conservation and environmental protection. In 2008, Cooper's first Asia Pacific Technology Center opened in Shanghai and began designing more fuel-efficient tread formulations for Chinese customers. Cooper's Chengshan plant in China has also started to use Low PCA Oil, the environmentally friendly oil for product production.

In the face of the global financial crisis, Cooper took the lead in the industry to put forward the concept of "cost innovation." According to the data, in Cooper tires, the energy consumption of each tire production line in 2008 was saved by 30%, and the production quality was also improved. The efficiency of Cooper's Shandong production line has increased by 40%, and the scrap rate has dropped below 3%.

“Environmental protection is not just a new technology certification. We believe that more knowledge should be promoted at the retail terminal.” Miao Sili told reporters that Cooper has held the “Tire Safety Week” campaign for the third consecutive year this year. In Cooper's stores, there will be a free car search service. The technicians and staff of the Cooper stores will check the tire appearance, tire pressure and other items for the owners and record them on the record, so that the owners can fully understand their own use of the tires. At the same time, it also carried out free tire replacement (previously for the rear tire) activities. "Although it may reduce our income in the short term, it is our long-term goal to gain consumer recognition through these activities." Si Sili said.

Cooper China, while continuing to research and develop high-quality products and providing comprehensive after-sales services, has also been actively involved in environmental protection and public welfare activities. It has also organized a series of environmental promotion activities ranging from the creation of the first environmental record to the introduction of fat rabbit porridge porridge bags. Cooper caters to young people's caricatures and music needs by organizing various interactive experiences to allow them to accept the green concept promoted by Cooper tires in a pleasant manner.

In 2009, Cooper Tires was awarded the title of "Energy Star" by the US Department of Energy to honor Cooper Tires' long-term commitment to green technology research and research. Cooper tires also became the first tire company in history to obtain this certification. Although it took three to four years to enter China, Cooper China's turnover has now approached 30% of the company's total. “We are committed to maintaining the environment in which we live and reducing the emission of pollutants.” Yu Sili said, “Environmental protection is a long-term process. As a tire company, Cooper plans to practice and complete such a small step by step. A long way to go."

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