Innovative financing model Shaanxi drum to seize the wind market heights
On February 27 this year, the “50MW gas combined cycle power plant CCPP axial and centrifugal series gas compressor unit†developed and designed by Shaanxi Blower (Group) Co., Ltd. (hereinafter referred to as Shaanxi Drum) won the second prize of National Science and Technology Progress Award. . For equipment manufacturing companies, this honor has considerable weight.
More importantly, in April this year, China Merchants Bank issued a special credit of RMB 500 million for the sale of financing for Shaanxi Drum. So far, Shaanxi Drum has obtained a total of 2.6 billion yuan in bank credit lines from a number of banks, which is close to Shamboo's 2006 business scale.
In fact, in addition to continuous innovation in technological progress, this pioneering industry company, which was founded in 1968, has created a brand new “Shaanxi Drum Model†in management innovation in recent years, bringing the company to another level of importance. .
Since 2001, Shaanxi Drum has actively explored and practiced commercial operation models based on market innovation, technological innovation and management innovation, and identified and implemented two changes, namely, the sale of individual turbine products to the sale of individual turbine sets. The development of the solution and sales system service transformation, from product management to brand management "development strategy. Starting from strengthening the core competitiveness of enterprises, Shaanxi Drum has transformed from a traditional wind turbine manufacturing enterprise to a large-scale enterprise group with turbine machinery as its core, providing customers with system integration and system services. The scale of business operations has grown from 340 million yuan in 2000 to 3 billion yuan in 2006. The development of a service economy and the vigorous implementation of financial services are an important measure for Shaw Brothers to achieve two transformational development strategies and target future development.
Trinity financing model
The financial support is of great significance to the sustainable development of large-scale equipment manufacturing companies. However, for investment-producing equipment manufacturers, the higher investment threshold has become a major obstacle to the scale of investment, production capacity, and technology.
It is against this background that Shaanxi Drum began to explore a path to integrate the industrial resources with the financial resources system, hoping to form a win-win cooperation model and operating mechanism to jointly meet the market, expand the market, and lead the market. Considering that user companies not only need Shaanxi Drum's products, but also require various forms of financing services, Shaanxi Drum has put forward the trinity model of innovative financing service model “financial enterprise + core enterprise + customer enterpriseâ€.
In short, it is through the establishment of market relations between core enterprises (manufacturers of manufacturing products and various ancillary services) and customer companies (manufacturers of manufacturing products and various ancillary services), and the introduction of financial enterprises (ie commercial banks) The client companies provide loans, which are combined with the repurchase mechanism of the core companies to the client companies, and reduce the common risks of the core companies and financial companies.
The advantage of this model is that for financial companies, through the special credit approval approved by the head office, the scope of financial products is expanded and business innovation in financing services is realized; this is a key enterprise for the production of bulk equipment manufacturing products. One initiative has expanded its product market and improved the competitiveness of enterprises. For users, it has not only overcome the limitation of the original fund support bottleneck, but also ensured the smooth implementation of the profit-making project, and the largest repurchase mechanism promised by the core enterprise. The degree reduces risk. This means that in the cooperation between the three parties, financial companies, core companies, and customer companies achieved a win-win result of “profit sharing and risk sharingâ€.
Taking the financing model of “seller’s interest paid by sellers†as an example, on the basis of the signing of product purchase and sale contracts between Shaanxi Drum and users, the bank should apply for Shaanxi Drum and have the interest-paying ability and pay this loan at Shaangu customer companies. Under the conditions of interest, loans to be repaid by installments are distributed to Shaanxi Drum in order to support the supply of credit to sellers provided by Shaanxi Drum to user companies. In the event that Shaanxi Drum customers cannot pay the purchase price or loan interest, they buy back the products from Shaanxi Drum to reduce the risk of product sales and loans. At present, this kind of financing cooperation has been applied in the TRT project complete projects of Kunming Iron and Steel, Inner Mongolia Jinhe, Baosteel Group, and Shanghai No. 1 Steel Works.
In addition, on the basis of signing product purchase and sales contracts with users, the financing model of “Shaanxi Drums + supporting enterprises + entrusted loans†created by Shaanxi Drum has been applied in the complete sets of TRT projects such as Rigang, and “finance of financial institutions†model. It is also applied to the TRT project in Tangshan Port Lu and Jinkai. Shaanxi Drum also formulated the “prepayment + installment payment + accounts receivable factoring†financing, online letter of credit financing, corporate mortgage loan financing, bill purchase method financing, buyer credit financing, and financing in conjunction with the financing needs of various client companies. Leasing financing, BOT model financing, professional joint venture financing and other service mode menus.
At present, Shaanxi Drum has established long-term cooperative relationships with more than 50 upstream suppliers and established Shaanxi Drum Technology and Equipment Cooperative Network; more than 20 downstream user companies have also established strategic partnerships with Shaanxi Drum and formed a Relatively stable market.
Introduce project management to avoid risks
In order to effectively avoid business risks, Shaanxi Drum Group established a mathematical model for risk assessment of financing projects and identified ten major risk prevention elements. To this end, it established a financing service decision-making committee, a risk control committee, a financing service leading group, and a working group to exercise financing separately. Service project decision-making, risk monitoring, leadership and implementation functions. At the same time, the project management model was introduced to proceed from the project survey, project decision-making, and project implementation, and the closed-loop management business process of the financing service project was streamlined. As a result, Shaanxi Drum has established and improved a risk assessment and execution system for financing projects from the perspective of risk prevention and organization operations. Up to now, Shaangu has not seen a case of product repurchasing, and it has finally emerged from the traditional manufacturing industry to fight physical strength and fight equipment to prevent enterprises from falling into the homogenous competition.
In addition, the "AAA grade credit enterprise" granted by a number of banks such as ICBC, Pudong Development Bank, and China CITIC Bank allowed Shaanxi Drum to obtain a credit line of RMB 2.6 billion. All this has laid a solid foundation for Shaanxi Drum through the integration of upstream and downstream industrial chain resources, as well as banking and insurance resources, and expansion of the financial services economy.
Grab wind turbine manufacturing highlands
Through the "Financing of Financial Institutions" and "Depositing + Shancun + Financing of Financial Institutions" model, Shaanxi Drum has achieved an order for financing sales of 488 million yuan this year.
According to statistics, Shaanxi Drum has provided financing services for 14 projects of 10 customers in recent years, and achieved an order of 1.016 billion yuan. On the one hand, it effectively expanded the output scale of Shaanxi Drum, increased the market share of its leading products, drove the rapid growth of economic indicators, and achieved a rapid increase in brand value and industry status. On the other hand, through the implementation of financing services, Shaanxi Drum has extended the connotation of products, has stimulated and expanded the market, improved the resources allocation capability of Shaanxi Drum, and strengthened its supply chain's operating capacity.
Benefiting from the rapid development of the industry, Shaanxi Drum has grown rapidly in the rise of equipment manufacturing industry. In 2000, the scale of business operations was only 340 million yuan, but in 2006 it reached 3 billion yuan. This large-scale complete set of equipment, which is based on the manufacture of turbomachinery, is the main business, and has achieved competitiveness through management innovation and effective integration of resources. The further improvement of corporate influence. Its general mechanical fan products such as axial compressors, energy recovery turbines, centrifugal compressors, centrifugal blowers, and ventilators are widely used in fields such as metallurgy, petroleum, chemical engineering, air separation, electricity, urban construction, and environmental protection. There are shabby drums in the equipment manufacturing industry.
During the exploration of the financing model, Shaanxi Drum realized the transition from the sale of a single wind turbine product to the sale of a customized turbine set problem solution and sales system service, and the transition from product management to brand management. By the end of 2006, Shaanxi Drum’s total assets had reached 4.406 billion yuan, Shaanxi Drum Brand was selected as one of the top 500 Chinese brands, and its brand value was 9.836 billion yuan.
More importantly, in April this year, China Merchants Bank issued a special credit of RMB 500 million for the sale of financing for Shaanxi Drum. So far, Shaanxi Drum has obtained a total of 2.6 billion yuan in bank credit lines from a number of banks, which is close to Shamboo's 2006 business scale.
In fact, in addition to continuous innovation in technological progress, this pioneering industry company, which was founded in 1968, has created a brand new “Shaanxi Drum Model†in management innovation in recent years, bringing the company to another level of importance. .
Since 2001, Shaanxi Drum has actively explored and practiced commercial operation models based on market innovation, technological innovation and management innovation, and identified and implemented two changes, namely, the sale of individual turbine products to the sale of individual turbine sets. The development of the solution and sales system service transformation, from product management to brand management "development strategy. Starting from strengthening the core competitiveness of enterprises, Shaanxi Drum has transformed from a traditional wind turbine manufacturing enterprise to a large-scale enterprise group with turbine machinery as its core, providing customers with system integration and system services. The scale of business operations has grown from 340 million yuan in 2000 to 3 billion yuan in 2006. The development of a service economy and the vigorous implementation of financial services are an important measure for Shaw Brothers to achieve two transformational development strategies and target future development.
Trinity financing model
The financial support is of great significance to the sustainable development of large-scale equipment manufacturing companies. However, for investment-producing equipment manufacturers, the higher investment threshold has become a major obstacle to the scale of investment, production capacity, and technology.
It is against this background that Shaanxi Drum began to explore a path to integrate the industrial resources with the financial resources system, hoping to form a win-win cooperation model and operating mechanism to jointly meet the market, expand the market, and lead the market. Considering that user companies not only need Shaanxi Drum's products, but also require various forms of financing services, Shaanxi Drum has put forward the trinity model of innovative financing service model “financial enterprise + core enterprise + customer enterpriseâ€.
In short, it is through the establishment of market relations between core enterprises (manufacturers of manufacturing products and various ancillary services) and customer companies (manufacturers of manufacturing products and various ancillary services), and the introduction of financial enterprises (ie commercial banks) The client companies provide loans, which are combined with the repurchase mechanism of the core companies to the client companies, and reduce the common risks of the core companies and financial companies.
The advantage of this model is that for financial companies, through the special credit approval approved by the head office, the scope of financial products is expanded and business innovation in financing services is realized; this is a key enterprise for the production of bulk equipment manufacturing products. One initiative has expanded its product market and improved the competitiveness of enterprises. For users, it has not only overcome the limitation of the original fund support bottleneck, but also ensured the smooth implementation of the profit-making project, and the largest repurchase mechanism promised by the core enterprise. The degree reduces risk. This means that in the cooperation between the three parties, financial companies, core companies, and customer companies achieved a win-win result of “profit sharing and risk sharingâ€.
Taking the financing model of “seller’s interest paid by sellers†as an example, on the basis of the signing of product purchase and sale contracts between Shaanxi Drum and users, the bank should apply for Shaanxi Drum and have the interest-paying ability and pay this loan at Shaangu customer companies. Under the conditions of interest, loans to be repaid by installments are distributed to Shaanxi Drum in order to support the supply of credit to sellers provided by Shaanxi Drum to user companies. In the event that Shaanxi Drum customers cannot pay the purchase price or loan interest, they buy back the products from Shaanxi Drum to reduce the risk of product sales and loans. At present, this kind of financing cooperation has been applied in the TRT project complete projects of Kunming Iron and Steel, Inner Mongolia Jinhe, Baosteel Group, and Shanghai No. 1 Steel Works.
In addition, on the basis of signing product purchase and sales contracts with users, the financing model of “Shaanxi Drums + supporting enterprises + entrusted loans†created by Shaanxi Drum has been applied in the complete sets of TRT projects such as Rigang, and “finance of financial institutions†model. It is also applied to the TRT project in Tangshan Port Lu and Jinkai. Shaanxi Drum also formulated the “prepayment + installment payment + accounts receivable factoring†financing, online letter of credit financing, corporate mortgage loan financing, bill purchase method financing, buyer credit financing, and financing in conjunction with the financing needs of various client companies. Leasing financing, BOT model financing, professional joint venture financing and other service mode menus.
At present, Shaanxi Drum has established long-term cooperative relationships with more than 50 upstream suppliers and established Shaanxi Drum Technology and Equipment Cooperative Network; more than 20 downstream user companies have also established strategic partnerships with Shaanxi Drum and formed a Relatively stable market.
Introduce project management to avoid risks
In order to effectively avoid business risks, Shaanxi Drum Group established a mathematical model for risk assessment of financing projects and identified ten major risk prevention elements. To this end, it established a financing service decision-making committee, a risk control committee, a financing service leading group, and a working group to exercise financing separately. Service project decision-making, risk monitoring, leadership and implementation functions. At the same time, the project management model was introduced to proceed from the project survey, project decision-making, and project implementation, and the closed-loop management business process of the financing service project was streamlined. As a result, Shaanxi Drum has established and improved a risk assessment and execution system for financing projects from the perspective of risk prevention and organization operations. Up to now, Shaangu has not seen a case of product repurchasing, and it has finally emerged from the traditional manufacturing industry to fight physical strength and fight equipment to prevent enterprises from falling into the homogenous competition.
In addition, the "AAA grade credit enterprise" granted by a number of banks such as ICBC, Pudong Development Bank, and China CITIC Bank allowed Shaanxi Drum to obtain a credit line of RMB 2.6 billion. All this has laid a solid foundation for Shaanxi Drum through the integration of upstream and downstream industrial chain resources, as well as banking and insurance resources, and expansion of the financial services economy.
Grab wind turbine manufacturing highlands
Through the "Financing of Financial Institutions" and "Depositing + Shancun + Financing of Financial Institutions" model, Shaanxi Drum has achieved an order for financing sales of 488 million yuan this year.
According to statistics, Shaanxi Drum has provided financing services for 14 projects of 10 customers in recent years, and achieved an order of 1.016 billion yuan. On the one hand, it effectively expanded the output scale of Shaanxi Drum, increased the market share of its leading products, drove the rapid growth of economic indicators, and achieved a rapid increase in brand value and industry status. On the other hand, through the implementation of financing services, Shaanxi Drum has extended the connotation of products, has stimulated and expanded the market, improved the resources allocation capability of Shaanxi Drum, and strengthened its supply chain's operating capacity.
Benefiting from the rapid development of the industry, Shaanxi Drum has grown rapidly in the rise of equipment manufacturing industry. In 2000, the scale of business operations was only 340 million yuan, but in 2006 it reached 3 billion yuan. This large-scale complete set of equipment, which is based on the manufacture of turbomachinery, is the main business, and has achieved competitiveness through management innovation and effective integration of resources. The further improvement of corporate influence. Its general mechanical fan products such as axial compressors, energy recovery turbines, centrifugal compressors, centrifugal blowers, and ventilators are widely used in fields such as metallurgy, petroleum, chemical engineering, air separation, electricity, urban construction, and environmental protection. There are shabby drums in the equipment manufacturing industry.
During the exploration of the financing model, Shaanxi Drum realized the transition from the sale of a single wind turbine product to the sale of a customized turbine set problem solution and sales system service, and the transition from product management to brand management. By the end of 2006, Shaanxi Drum’s total assets had reached 4.406 billion yuan, Shaanxi Drum Brand was selected as one of the top 500 Chinese brands, and its brand value was 9.836 billion yuan.
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