Foreign exhibitors become the main ways for Chinese tires to go out

"I'm sorry, I'm attending the exhibition abroad. I'll talk about it when I return to China." Recently, when the reporter contacted Zhang, a large tire company in Shandong, he received such a reply.

 

It is understood that in China, there are not a few tire sales managers like Zhang Chang who have run around the tires exhibitions abroad. Domestic tire manufacturers expect to participate in various exhibitions, promote their products, and open the global market.

China's tire companies become the protagonists of overseas exhibitions

The data shows that in recent years, China's tire export growth rate has been accelerating. By 2013, the tire export growth rate reached 13.3%. In terms of total volume, about half of China’s tires have been exported. At a number of foreign tire exhibitions, the number of Chinese exhibitors has greatly exceeded that of exhibitors in other regions, which is an absolute advantage.

According to previous reports, Zhang Wanyou, general manager of Shuangqin Co., Ltd., shared his feelings about participating in the exhibition abroad at the industry conference. “We feel that Chinese companies are desperately exploring the international market.”

“Over the years, we have participated in the famous SEMA tire exhibition in the United States every year. At this professional exhibition, it was originally to see more foreigners’ faces, and in recent years, more Chinese people have been able to see it. Even not at all. In an exaggerated manner, this exhibition has quickly become a professional exhibition of Chinese tire products.” Vice President of a Shandong tire company also had a little helplessly shaking his head to tell the tire world network.

Today, the United States' "double opposition" strikes, and China's tire export market is blocked. Markets such as the Middle East, Latin America, and Africa are becoming new targets for tire companies in China.

According to statistics from Shanghai Yadong Convention and Exhibition, there were 133 exhibitors at the 2014 South Africa Tire Show, including 95 Chinese exhibitors alone and 38 overseas exhibitors. At the Brazilian Tire Show 2014, there were a total of 196 exhibitors. Among them, there were 66 exhibitors in addition to 80 Brazilian companies. The number of exhibitors ranked second.

In addition, in 2013, Singapore Tire Exhibition, China's 143 exhibitors, far more than 95 international exhibitors; Panama Tire Exhibition, China's exhibitors 90, 131 international exhibitors; Mexico Tire Exhibition, China's 275 exhibitors, 245 international exhibitors. From this we can see that Chinese tire companies have become the absolute protagonists of international tire exhibitions.

Enterprises actively participate in the encouragement of the government

It is understood that in the field of tire production, Shandong's production capacity has ranked first in the country for many years, with as many as hundreds of production companies, production capacity exceeding 100 million, and exports accounting for more than 60% of total tire production in Shandong. In order to resolve the huge production capacity, Shandong tire companies have taken overseas exhibitors as an important way to open up the market.

According to statistics from the Shanghai Yadong Conference and Exhibition, all exhibitors in Shandong have a large share of the major exhibitions. For example, at the Italian Tire Show 2013, Shandong exhibitors accounted for 30% of the total number of exhibitors in China; in 2014, Brazil exhibited 35% of Shandong exhibitors; in Panama 2013, exhibitors in Shandong accounted for 69%; in Singapore 2013, Shandong exhibitors accounted for 63% And at the 2014 South Africa Tire Show, Shandong exhibitors accounted for 75% of the total number of exhibitors in China.

Behind the active participation of enterprises, the government is also vigorously advocating and promoting, in many ways to encourage companies to open up markets throughout the country. Tire World Network was informed by the Ministry of Commerce website that the Qingdao Municipal Bureau of Commerce had issued a special message and organized companies to participate in the 2014 British International Tire Exhibition. The Dongying City Bureau of Commerce also released the “2015 Dongying City Highlights Offshore Exhibition” on its official website, which introduced 20 overseas exhibitions in detail. The regions covered the Americas, Europe, the Middle East, Asia, Africa and other regions and gave Out of the evaluation, it also listed the market information of the relevant countries and the feedback of exhibitors.

At the briefing session held at the Qingdao City Council for the Promotion of International Trade recently held on “Seeing New Opportunities for Overseas Markets for Tyres”, the person in charge said that participating in overseas exhibitions is one of the most important marketing methods for local companies to explore the international market.

Some experts from the Shandong Rubber Industry Association believe that because of the large proportion of exports, it is normal for many exhibitors in Shandong at the International Tire Exhibition. The expert suggested that tire companies should further enhance their ability to explore the international market, optimize sales channels, and strive for greater market space.

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