China Automobile Distribution Channels Report for the First Half of 2012

Car dealership traffic is a barometer for the unpredictable automotive market. Automobile brand dealers as the first line of the sales market, the size of the passenger flow at the exhibition hall and changes in the situation can best reflect the overall trend of the automotive market, the performance of vehicle models. Through the analysis of passenger flow and its effective customers, not only can provide the basis for the current sales decision, but also can effectively predict the future market trends.

Intelligent terminal\data terminal is the development trend of China auto dealership channel.

IDEO has designed a set of terminal intelligent management system (I-Flow) intelligent traffic management system for terminal distributors in the automotive industry to achieve efficient channel management, based on (I-Flow) intelligent traffic management system in domestic cars The successful application of terminal distributors and continuous data monitoring can realize the analysis of the mainstream domestic automobile brand market attention, market sales situation, the proportion of market segment interest, the focus of each level of market models and media habits of car consumers. Based on the (I-Flow) intelligent traffic management system, the Zhezhijie Data Research Center has formed this industry report by monitoring and analyzing traffic volume of nearly 1,000 dealer showrooms in the mainstream automotive brand of passenger vehicles, becoming the channel data of the Chinese automotive industry. The authoritative release.

The compact car is still the most consumer concern models, the proportion of medium and large vehicles fastest rising interest from dealers <br> <br> traffic statistics in the first half of 2012, the domestic most consumer concern The model is still a compact car, with a focus on 31%. In the second place, large and medium-sized vehicles are concerned. The ratio of concern has increased from 20.3% in the second half of 2011 to the current 26.7%, which has become the fastest growing segment of the market in the domestic automotive sales market. The ratios of SUVs and small cars were 18.52% and 18.11% respectively, ranking third and fourth respectively.



Medium and large cars are the most popular models in North China. SUV models have a higher degree of attention in the Northeast than Other regions. <br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> The regional differentiation of attention degree is very obvious. The results of monitoring and statistical data analysis of nearly 320 cities across the country are worth noting that although compact cars are the most concerned models of consumers from the national market, they are in North China. The attention of large and medium-sized cars in the district is even higher. The degree of attention of compact cars in North China is 26.3%, while that of medium-to-large cars is 31.9%. Consumers' attention to compact cars is very high in all regions. The highest proportion is in South China, accounting for 36.8%. The lowest proportion is in North China, accounting for 26.3%. The area with the highest concentration of small cars is the southwest region, which is 22%. The areas with higher SUV focus are in the northeast, reaching 22.5%.



Competitive products rich in multiple models of the Volkswagen brand models lead the rankings <br> <br> attention from January this year - in June, data monitoring point of view, vehicle traffic data reflects concern about the effective and January to June the number of highly Retail Relevant, indicating that the joint venture brand's popularity and reputation are constantly improving, can convert consumer preferences into actual purchases.



The Buick Excelle, Volkswagen LaVida, and Chevrolet Cruze in the compact market attracted the highest attention. The three cars are also the main models of their respective brands, while the Japanese compact model is monitored during the first half of this year. Declined quickly. Through further observation and analysis, it is not difficult for us to see that Volkswagen has the top 3 models in the three sub-segments of compact, medium-sized and small-sized vehicles. It is precisely because of the abundance of competitive products that the masses are in the market environment. Under the bad circumstances, it can continue to maintain the root cause of the market leader. At the same time, it is necessary to pay attention to the market focus of Malibu, a key Chevrolet model that was just listed in 2012. After several months of vigorous promotion, the market's attention is rapidly increasing, and the follow-up market performance is worth looking forward to.